The hype is real, my fellow beauty enthusiasts. Tarte Shape Tape Contour Concealer ($27) is everything it promises to be — and more. I must admit, after reading a plethora of rave reviews on Instagram, my interest was thoroughly piqued, and I had to try it myself. What struck me most was the coverage — full without looking cakey or like I was actually concealing — and staying power. Most concealers will cover well when I’m in from of my mirror, but an hour into my day or night, the coverage is either gone or looking crusty AF. Not with Shape Tape; this stuff lasts all.night.long. The brand touts it as “Facetune in a bottle,” and it kinda is. While you can use this to spot treat zits, scars, or dark under eye circles, it’s really creamy and blendable, and using it as your concealer + foundation is not only doable, it’s necessary. The sponge applicator is massive — which I found odd — because a little of this stuff goes a long way — but then I realized that if I dot around my face, create an inverted triangle under my eyes, and play with different colors — darker shades to contour, lighter shades under my eyes and on my forehead to highlight, then I blend with my BeautyBlender, this concealer is actually the perfect full-coverage, matte, long lasting, never drying or cakey foundation — and it was life changing! I still use just to spot treat during the day, when I don’t like a full face of ma...