Press Trip de Chanel: A Masterclass in Branding
Here begins my epic task of catching up on all of the stuff I didn’t manage to post before the end of 2019, and I’m going to start with a bit of a Chanel update. Because who doesn’t love a dose of double-c luxury to kick of the year"
Before Christmas I was invited on the press trip of dreams; a visit to the Chanel skincare labs to look at their latest launches, coupled with a very swanky stay in Paris. Let’s face it, a trip with Chanel is never going to be shoddy, but this was next-level extra; bedding down at the Ritz (in a room, I should add, I didn’t just pull out a sleeping bag and lie in the lobby) and some really quite excellent dining.
Despite the fact that on the way out to Paris I was surviving on 75 minutes’ sleep from the night before (can’t ever sleep before an early wakeup call, see Early Bird) I threw myself into the Chanel immersion wholeheartedly, touring the HQ, having my makeup done at the Chanel flagship store on the Champs Elysees and even doing some Chanel-themed crafts. (Gilding my own Chanel logo with gold leaf. As you do. Crafting de Chanel.)
I sat in what can only be described as a Chanel Classroom, learning about some of the ingredients they use in the new Sublimage cleansing range (the new l’Huile-en-Gel Cleanser* is a gorgeous gel-to-oil-to-milk concoction, if you’re a Chanel-ophile and are in the market for a luxury treat!) and I went down the skincare labs to see how a few of the raw...
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