In the space of a few months we've gone from hailing blogs as the biggest and most important thing to happen to the media landscape in a generation, to discussing whether the end is nigh and if they're really the future of content consumption at all. So where is this chatter coming from" Over the last decade blogs, vlogs and social media stars have changed the way we communicate, source information, get our kicks and find inspiration. They provided the ultimate escape from over-airbrushed, over-edited, over-marketed magazines and advertising, instead showing 'real people' and bringing their 'real opinions' to the forefront; we swapped ultimate glossiness for a sprinkle of reality, but over the last few years the lines have undoubtedly been blurring.
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