If there's one thing the internet is great for, it's hyping up beauty products as the 'ultimate must have' or 'holy grail' you 'can't live without'. Blogs and vlogs have definitely raised the profile of some under-the-radar brands and really effective makeup gems (how many of us have had our lives changed by finding something like the Collection Lasting Perfection Concealer eh"!) but they're also equally as guilty of telling us something is the 'best thing ev-a!' when it's really rather not. Over the years I've tried too many of these hyped up wonders to count, and I'm often asked if they're really worthy of the investment; truthfully, some are but many more aren't. Here are just a few of the most talked about beauty bits right now, alongside my personal opinion of them - including a 'hyped-up rating' out of ten, just for the lolz.
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