#Relatable - possibly the most overused word within the blogosphere. During the rise of blogs and vlogs these 'real' men and women provided a refreshing relief from the over photoshopped and over commercialised magazines we were used to seeing; they invited us into their homes and into their lives, breaking down barriers and becoming a friend to every one of their followers. We trusted their opinions on the latest mascara, wanted to know where their latest outfit was from and took recommendations on everything from the hottest burger in town to where we should spend our fortnight holiday. Bloggers really were so much more relatable than a glossy magazine or a celebrity with a stylist helping them getting ready every day - they were just like us. As the industry has grown, however, those bloggers have been able to make a career from doing what they love; as their bank balances have grown their Primark hauls have been replaced with Net-A-Porter ones and their holidays to Majorca have been swapped for the Maldives. Many of them have moved from being #relatable to #aspirational, but does that mean they're any less valid"
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