ABLE – What Sets Them Apart and Where They are Heading
It was truly a pleasure to be in the company of so many inspiring and driven women while I was at the ABLE flagship store in Nashville last weekend.
I’ve known about ABLE for nearly a decade! The company started out as FashionABLE and they sold scarves made by women in Ethiopia. Read the full story here.
I was attending a blog conference around 2012/2013 called “Influence” and FashionABLE (now just called “ABLE“) was at a pop-up shop during the conference. I loved their mission then, and while the brand has changed, their mission to support women, their ethics-focused business model, and their drive to expand their clothing line to a 5x are slightly different but still deeply important ways to continue supporting their cause.
I don’t want to describe ABLE as a mission first, fashion last brand because while they are focused on their mission, that certainly does not mean their apparel and accessories are subpar.
I’ve had a handful of ABLE pieces, you probably know how much I love the Merly jacket, and while I was in the store I was able to try on so many more things. The quality of their pieces, from a basic black v-neck t-shirt, to their washed black denim jacket, and their leather jacket is very impressive. They source their materials with a focus on sustainability, so you can feel good when you are making a purchase. The entire collection, too, is thoughtfully styled so that the pieces can last from seas...
Source:
thesmallthingsblog
URL:
http://www.thesmallthingsblog.com/
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