The next time you open a magazine or newspaper, watch your favourite television programme or sit down to immerse yourself in the newest Hollywood blockbuster, count how many advertisements you have to pass before you get to the bit you actually want to digest. Maybe it's a handful, maybe it's more like twenty, but I guarantee you they'll be there loud and proud supporting the media agencies that bring us our favourite pieces of escapism. Sponsorship, advertising and partnerships provide the financial backing to make these things possible, but they rarely come up against much scrutiny or complaint because we're so accustomed to them being there. However, within the digital space it's a different story entirely; bloggers and vloggers are experiencing increasing negativity when it comes to sponsored or collaborative content, with a minority of their audience feeling the need to complain or express their disgust that they dare scatter a few promotional pieces of content within their otherwise free to digest channels.
Over the last seven years I've been incredibly lucky to have experienced nothing but overwhelming support and positivity from my audience, but I've noticed the tide turning in the last few months and for the first time have experienced a handful of complaints or objections. Whether it's unfollowing me on Instagram because a picture has #ad next to it, or leaving anonymous comments about my integrity, it seems there's a self-entitled attitude brewing where a frac...