I’ve become rather fond of a good slogan or logo on a t-shirt. It jazzes things up a bit, elevates the t-shirt from being a plain, utilitarian sort of thing to more of a considered outfit choice. Except that it isn’t, of course, because it takes just the same amount of effort to pull on a blue t-shirt with “WONDERWOMAN” written on it as it does to pull on a blue t-shirt with nothing written on it. One is just marginally more interesting to look at, depending on your tolerance for what can often seem like completely meaningless, inane words written in Instagram-friendly fonts.
The downside of having anything written on your top half, I’ve found, is that anyone wanting to read what it says has to swivel their eyes across the bosom region and sometimes eyes can linger, which in itself presents all kinds of problems and potentially awkward moments. Sometimes people squint at your breast area for what can seem like an excruciatingly long time, especially if the font you’re wearing has been badly thought out. I stared at someone’s chest for at least ten seconds the other day trying to work out why she had Miracle Wanker written across it in a curly script; it was Miracle Worker, that much is obvious now, but still. I hope she didn’t think I was just ogling her! Anyway, here are some of my favourite logo/slogan tops-of-the-moment. Pleasingly graphic with non-ambiguous fonts, there’s everything from the humble t-shirt to the...