I have been spending a dangerous amount of time staring at various accessories on the Gucci website. Scarves, headbands, belts, costume jewellery, shoes. I wouldn’t normally tease myself in this way, but Gucci seem to have silently crept in and infiltrated every corner of my online (and offline) world. They’ve completely nailed what I want from fashion (albeit in a fantasy life!) – a bit of fun, a pinch of retro cool and a lot of wearability.
And Gucci seems to be everywhere – unavoidable – brainwashing me with its oversized double-G buckles and gloriously huge sunglasses. Whichever way I look there’s a snazzy bee-embellished bag draped over a stylish arm or a signature stripy webbed belt cinching in a summer dress or a gorgeous silky headscarf tied around the hair of someone unspeakably glamorous.
I just want everything – all of it – and it seems I’m not the only one. Have you noticed the Gucci effect on the high street" Let’s call it Guccification. It started with the sporty webbed belts and dozens of rip-off versions of “that” t-shirt, it spread towards fabric prints, unleashing a festival of oversized florals onto dresses and skirts and jackets and then it arrived in the shoe department, inspiring the flamboyant embellishment of classic white trainers and a revival in the popularity of loafers.
I’ve trawled the internet for my favourite Gucci-inspired pieces – a sort of “ge...