It's no surprise that we're all becoming increasingly concerned with the ingredients in our beauty products and what they mean for our overall health; newspapers tell us every day that our shampoo or lipstick can cause cancer, or that our body washes are enriched with damaging chemicals. Although the majority of the stories are developed with the sole purpose of scaremongering, it has lead us as consumers to be more aware and start making better choices. Organic, natural and 'free from' are buzz words we hear every day, but there's a significant lack of clarity around what they really mean. A recent survey revealed that 76% ?of consumers felt misled by organic claims on beauty products, proving the need for regulation in the industry and more honest labeling from brands so consumers can feel con dent in the products they are buying.
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