If I was to offer you the opportunity to rummage through my handbag at any given point, I'm certain you'd discover at least five different lip products. Whether it's the bold red lipstick I'm wearing that day, the two lip balms that are hanging out just in case, or the couple of lipglosses I threw in at the beginning of the week, I certainly do like carrying around options. Just because I've got about five times the amount of lipsticks, glosses, balms and stains than any one person could probably use in a lifetime, that doesn't mean I'm not always on the lookout for something new and exciting to test out and share with you guys... And over the Christmas period I stumbled across INC.redible on the end of an aisle in Boots. What instantly grabbed my attention was that it was only lip products, and what kept my interest was the volume of unique shades and textures they had to offer. This was by no means 'just another' lip launch, so after rummaging around and swatching up a storm I picked four pieces to take home with me.
If you're not familiar with INC.redible (and neither was I!) it's a new brand from the same guys as Nails Inc - hence the 'INC' in INC.redible. They say the range 'combines fashion forward, trend led colour with high quality formulations' but they keep it totally affordable; each piece of the collection is only £8.00. From holographic gloss and metallic lip paint, to a liquid matte and flower enriched jelly shots, there's something to tickle your fancy and...