The Knowledge: Anna-Marie Solowij
In 2011, former Vogue beauty director Anna-Marie Solowij founded BeautyMART with friend and fellow beauty expert Millie Kendall. Launched in Harvey Nichols, BeautyMart is now in store at Topshop Oxford Circus, and online at thisisbeautymart.com. Debra Brock met Anna-Marie and talked products, trends, and Ziploc bags. Mmmmm? Ziplock.
DB: What?s the ethos behind BeautyMART"
A-MS: We present an edited selection of products, based on Millie?s experience of owning a brand and being a ?shop girl?, and my experience as an editor, where I was constantly bombarded with what was on the market and had to pick the best and make it look fun. Beauty always seemed to fall into either glamorous or clinical, but there?s a world in between. Most women dress up for clubs, festivals, parties, and not some glitzy lounge somewhere. We wanted to reflect the fun of beauty by using black counters, neon colours, and make it look a bit like a nightclub. Our shelves when we launched were a mix of products like Embryolisse, Trilogy and Bioderma, exactly like our shelves at home. A friend once described our look as a ?Roxy Music album cover from the 1970s? and I thought that was perfect.
DB: How do you choose which products to stock"
A-MS: At first, we probably spent a year going out and seeing people, from the ?big boys? to the teeny tiny brands. We ended up with enough brands and products to fill quite a big space – I spent an entire holiday in Italy working on a giant...
Source:
salihughesbeauty
URL:
http://www.salihughesbeauty.com/
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