I get a lot of questions sent to me, either via email or through Instagram, and there are always a few things that get asked more than anything else. For the past year or so, that question has been (roughly) “I’m completely new to skincare, where the hell do I start"”
There are variations on this, but mostly the person sending the message seems to either have a very basic semi-routine (for example, they cleanse properly but don’t do anything else at all) or they have listened to a million different people and taken it all in and have shelves filled with things they’ve bought and don’t know why.
A lot of these people have tried to follow features and articles on skincare but aren’t really that bothered in finding out about it – they just want to know the absolute skincare basics so that they can tick that particular box and get on with their day. I have at least a dozen people in my life who fit this description – they know that they should be doing something about their skincare routine, which consists of lathering up some Imperial Leather soap and following that “cleanse” with some apricot hand lotion, (not made up, unfortunately!), they just don’t want to spend any time getting to grips with it all. And they are put off by the acids and the vitamins and the layering and the tonics and the steps – oh my God the steps – and the price of all of this stuff.
So this post is for them....