I see it all the time. Many of the best brands are the smallest. Many of the best writers are the least read. Many of the best bloggers have the lowest numbers.  And waaay over the other side of the spectrum, the “look at me, listen to me” attention-seekers (we all know who they are, both in the beauty world, the big world) often have the most likes, followers, numbers (and get paid a fortune – the figures are mind-blowing – for just one 2-minute Instagram post. No, they didn’t just do hours of brain surgery to save someone’s life…but let’s not go there today!)
“There is no correlation whatsoever between number of views and quality of content”
I see so much false worshipping around skincare (products, mainly), and so much amateur health advice all over the place, that I was going to write about this but then best-selling author and public speaker Rob Bell’s new Rob Cast – A Brief Guide to the Undernet  Episode 192 (we’re talking the underbelly of the internet here) came out last week. Rob says it so much better than I could. If you’re doing good, ethical work and are comparing yourself to those with millions of followers (who perhaps have nothing whatsoever of substance to say but a big ego, big voice and a penchant for being “controversial/shocking/outspoken/outrageous, blah blah”) it can feel deflating. You’re contributing, but you feel not enough people know about you...