One of my favourite brands for affordable lipstick, Rimmel, have just dropped a brand new formula. They introduce new shades quite frequently but a whole new type of lipstick is quite rare, and this particular one is called 'The Only 1'. A pretty bold title in my opinion!

This new formulation claims to be the only lipstick you need, offering 'intense, high-impact' colour with an 'ultra-comfortable, weightless feel'. For their ultimate do-it-all lipstick, Rimmel have tried to marry the best features of both a moisturising and a long-lasting formulation. Have they succeeded" Read on to find out...

So first of all for the packaging. The pointed, architectural design definitely looks more high-end than it's £6.99 price point, but the cap itself is a little tight-fitting. It does have the useful colour strip at the base telling which shade is inside, which is a nice addition. Overall, I'm on the fence with the packaging. I don't hate it, but it's not the best I've seen on the high street.
Moving on to the colour selection. There are 15 shades in total. Although there are definitely some great shades in the line up (I especially love all of the purple colours) I think it's missing some of the more nude, earthy tones. The only nude shades they have are very mauve-toned. Perhaps that is something they will add at a later date, but if you're a nude-lover you might not find a colour you love.

Moving on to the all-important formulation. The lipstick applies opaquely, but fe...