It's undeniable that over the last five years that we've collectively become just a smidge obsessed with Instagram. Not just a phenomenon that's engrossed digital natives or those that live their lives online, but the #insta culture has spread far and wide with even the eldest generations getting in on the action. With the obsession of pictorial snippets and inspirational imagery, it's lead to the growth of the selfie; at any given opportunity we're all taking snapshots of ourselves and documenting every inch of our lives for the enjoyment of others, so it's no surprise that many of us are becoming increasingly concerned about chasing that ideal of perfection and using every tool at our disposal to do so. Personally I find it worrying to see my feed increasingly edited, airbrushed and manipulated so the beautiful women I wish I looked like aren't even real (so much so that when I've bumped into them in real life I honestly didn't recognise them,) but I do completely understand the pressure we're all under to be the most #instaperfect we can be.
Over the last few years brands have been quick to jump on the bandwagon of our adoration for such a platform (although with the algorithm the way it is I can honestly say I'm falling out of love with it,) providing us with products that help us look more instagrammable or flatter the skin when faced with the unforgiving forward-facing iPhone camera. First up there was the Too Faced 'Selfie Powder Palette' which included t...