Back in the day, the only place you could buy a new outfit was from the few stores that lingered on your local high street - or a catalogue. On a Friday night in town you'd be guaranteed to bump in to at least one other girl wearing your same Miss Selfridge dress, because everyone was shopping from the same handful of places (and back then the only person to buy from catalogues was your mum.) It was a simpler time, but with the eruption of the internet and online shopping our fashion needs have erupted beyond belief; rather than having a handful of pieces that you could have on rotation without worrying much about anyone paying attention, Facebook now documents your wardrobe choices and Instagram shows the world how many times you've worn than LBD. (I've heard from friends that their entire outfit is determined by the likelihood of not bumping into the same people, but the likelihood of being tagged in the same look multiple times. What have we become"!)
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