Undoubtedly the internet's chicest way to take a photo, the humble flatlay has become incredibly popular thanks to the growth of blogs and insta-lovers. Positioning your fave lipstick or the newest face wash within a lifestyle shot is not only creative, but a touch more pleasing on the eye than a basic front-on view; it can seem a lot more professional, transport your reader to somewhere more imaginative and capture an emotion in a way words simply can't. So aspirational and on-trend are these flatlay pics, that big brands are starting to use them in their campaigns and they're filtering through to every area of our lives. (You can't pick up a menu, catalogue or magazine without there being some kind of flatlay to showcase what they're selling!) Although I'm by no means a photography expert, over the years I've been able to hone my technique and create somewhat inspiring images - so I thought I'd share my top tips and recommendations on how to nail a great flatlay every time.
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