*Sponsored PostFragrance holds an incredible power when it comes to invoking memories and emotions, and some of my favourite memories associated with scent are from my summer holidays. Whether it?s linked to a certain sun cream, the scent of your favourite food or a specific perfume, smell can instantly take you back in time. Lacoste got in touch recently and asked if I had any ideas to collaborate for the launch of their new fragrance collection ?Eau De Lacoste L.12.12 Pour Elle?. Seeing as it?s the height of summer and the fragrances themselves are all perfect summer scents, I thought it would be the perfect opportunity to talk about choosing the perfect summer scent for you.I find shopping for perfumes so much fun, but it can also be a little overwhelming as the choice is vast. Picking the right scent that you?ll forever associate with a great time in your life is even more important than choosing an everyday scent, as you want to really love it and hopefully come back to it year after year. Choosing the mood of your fragranceIt?s obvious that different fragrances invoke different feelings, and therefore suit different occasions. Consider what type of mood you want your summer scent to encourage. Whether it?s sparkling and fun, elegant and sophisticated or natural and relaxed, there?s a scent out there that will fit the bill. Perfect summertime notesAlthough we all have different taste when it comes to fragrance notes, certain notes are simply made for summer. ...