ADVERTORIAL FEATURE Our eyes are the first thing people see; they have the ability to capture attention in an instant and are even known as the windows to our soul. There?s a reason many a romantic poem, book and movie has a transfixing glance at the centre of their love story - looking deep into the eyes of another is a powerful thing. Many of us spend a huge amount of money, effort and time creating the perfect blend of eyeshadow or the most voluminous lash line we can manage as a way to flutter with confidence. On a scientific and biological level defined and sparkling eyes are perceived as attractive because they're a sign of fertility and youth, so it?s no wonder eye makeup has become a multi-billion pound global industry as we seek to make the most of them.
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