It?s now said that around 60% of the general population admit to consulting blogs, vlogs and social media before considering a purchase; what started as a way to share thoughts, experiences and inspiration has actually changed the way we not only consume information in the last decade - but the way we actually shop. Influencer marketing has been proven to generate up to eleven times the ROI (return on investment) of traditional advertising, thanks to the ability to be super targeted and cost efficient, so it's no surprise that brands are turning their budgets towards this engaged audience and away from traditional media. In 2017 it was estimated influencer marketing was worth $2 billion, but this is projected to grow to $10 billion by 2020 - an incredible 400% increase. There's no doubting that blogging has become big business and it's not going anywhere soon, but with thousands of sites launching every day and millions competing for an audience, how do you ensure you're delivering the best experience you possibly can be while creating something brands want to be part of"
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