Estee Lauder Act IV Collection 2020
When I first saw this collection launch it really caught my eye. Ticking all the Instagram-friendly boxes packaging wise and it felt like a fresh departure for Estee Lauder. A brand that at it’s core is pretty traditional but from time to time launches something really new and interesting and this Estee Lauder Act IV Collection is the perfect example.
Post features PR samples
The Act IV Collection has been created and fronted by Danielle Lauder – the Great Grandaughter of Estee Lauder and the 4th generation of Lauder in the business. An actress who brings a nod to Hollywood Glamour to this collection but in a modern way. The PR package arrived house in a blush pink movie reel package with rose gold metal reel holders. All of which are now redistributed to my bedroom for decoration and storage.
But as with everything, it’s what’s inside that counts so let’s take a closer look at the products. The collection overall has a lot of Spring perfect shades – lilac, corals and peachy pinks. Including an eyeshadow palette that has four shades – a peachy coral, sandy gold, a lilac and a cool brown. There’s a beautiful highlighter that’s a marbled mix of champagne and lilac in an embossed design that looks like the twist of silk on a red carpet dress.
For complexion there’s a loose powder that comes in a very retro looking powder-puff style package. The powder inside is a sort of complexion perfe...
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beautyjunkielondon
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http://beautyjunkielondon.com/
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