If I could choose a term to describe my job it would be “digital content creator”. It’s clear, informative, and it explains exactly what I do. Since 2011 I’ve been creating digital content for the multiple platforms that make up my brand.
From the website to YouTube to Instagram, each channel requires a different form of content, and it’s my job to create compelling, informative, and relatable content for each one.
The term “influencer” doesn’t feel like it describes enough of what this job is, at least for me, and while it’s not what I would choose to call myself, it’s become a universally accepted term to encompass really anyone who shares things online–and especially when it is their job to. This industry still feels relatively new in some ways, and I hope this mini-series I’m writing for my blog provides you with a bit more insight into what this job looks like. Like many creative fields, there are a lot of different ways to do this job as a content creator. By no means should you read this and expect that this is how every influencer approaches their own career. The beauty of working in a creative field, of which I’ve had a great deal of experience, is the ability to appreciate and celebrate the unique take each creator has on their work.
How it all started:
I started my website in 2011. I was working in a private hair studio, running my own business as a stylist, and I found myself searching...