When you think about it, we live in a strange world when our food and beauty has to be labelled “free-from” (and “anti-….”).  Years ago, it started with “sugar-free” (but stupidly, instead of replacing sugar with stevia or other natural alternatives, manufacturers pumped in artificial potentially cancer-causing sweeteners instead).
It all comes down to cheap ingredients = bigger profits, lack of consumer awareness and activism (we must keep voting with our wallet) and lack of ethics.

Beauty Shortlist Awards winner Kure Bazaar does the colours of the Sardinian sea
Kure Bazaar’s shades are one big, gorgeous Pantone dream.
Dive in/drool over them all at LoveLula HERE
 
It started with 3-FREE How the gentle nail laquer revolution began
In the glossy world of nail polishes, the free-from formulas/awareness campaigns kicked off with “3-FREE” – eliminating the toxic trio of formaldehyde (a hardener – and a well known carcinogen!), and toluene, a paint thinner which evenly distributes the colour in nail polish formulas and makes them “smoother”, and can cause dizziness, nausea and at extreme levels, death).
The third in the toxic trio is DBP – dibutyl phlalate. This is a plasticiser which also improves the lasting-power of a nail product and more seriously can cause birth defects and is considered a potential cancer-causing ingredient. How lovely.

Getting the message across, Italian...